Meet the all new 2014 Prime Alloy! A bow with the perfect blend of strength, weight, forgiveness, and versatility. By uniting our parallel cam system, patented flexing roller guard, and a ridged newly designed counter balanced riser, the all new...

Hardcore hunters will go to the extreme in some of the most unforgiving environments and back again to ensure their success. It is only natural to design the Prime Defy to not only go the distance, but to go where...

Accuracy has teamed up with speed in the Prime Impact to give bowhunters and competitive archers the edge they've been looking for. Take advantage of this union that provides more kinetic energy and a flatter trajectory, while still maintaining the...